Winning the Story Wars
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Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.
Информация за "Winning the Story Wars"
- SKU 9781422143568
- Weight 0.594000
- ISBN 9781422143568
- Вид корица Hardback
- Издателство Harvard Business Review Press
- Брой страници 288
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