In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.
Информация за "ZAG"
- SKU 9780321426772
- Weight 0.338000
- ISBN 9780321426772
- Вид корица Paperback / softback
- Издателство Pearson Education (US)
- Брой страници 192
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