Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.
Информация за "Museum Marketing"
- SKU 9780750680653
- Weight 0.460000
- ISBN 9780750680653
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 296
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